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How to Select and Customize Your Site’s Branding in LaunchPad

Intermediate Last updated: October 27, 2025

Creating a strong visual identity is crucial for your website’s success. LaunchPad’s Branding System makes it easy to apply professional colors, typography, and logos to your site—all without touching a single line of code.

This guide covers everything from choosing pre-defined schemes to creating fully custom branding with LaunchPad Pro.

What is the Branding System?

The LaunchPad Branding System is a comprehensive set of tools that controls your website’s visual appearance:

  • Color Schemes – Coordinated color palettes for primary and accent colors
  • Typography Pairings – Professionally matched font combinations
  • Logo Management – Upload and configure your company logo
  • Custom Options (Pro) – Unlimited color and font choices

All branding choices are applied through the WordPress Customizer, so you can see changes live before publishing them.

When to Customize Your Branding

You can set your branding at two different stages:

  1. During the wizard setup – Step 2 of the Setup Wizard
  2. After site creation – Through Appearance → Customize

Most users set initial branding during the wizard, then fine-tune it later in the Customizer.

Choosing a Color Scheme

Colors are one of the most important aspects of your brand identity. LaunchPad offers 7 pre-designed color schemes created by professional designers:

Professional Blue

  • Primary: #2563EB (Deep Blue)
  • Accent: #60A5FA (Light Blue)
  • Best for: Corporate, tech companies, professional services
  • Psychology: Trust, reliability, professionalism

Vibrant Orange

  • Primary: #EA580C (Bright Orange)
  • Accent: #FB923C (Soft Orange)
  • Best for: Creative agencies, startups, food & beverage
  • Psychology: Energy, creativity, enthusiasm

Natural Green

  • Primary: #16A34A (Forest Green)
  • Accent: #4ADE80 (Fresh Green)
  • Best for: Environmental, health & wellness, organic products
  • Psychology: Growth, health, sustainability

Elegant Purple

  • Primary: #9333EA (Royal Purple)
  • Accent: #C084FC (Lavender)
  • Best for: Luxury brands, beauty, creative professionals
  • Psychology: Sophistication, creativity, luxury

Modern Teal

  • Primary: #0891B2 (Teal)
  • Accent: #22D3EE (Cyan)
  • Best for: Tech startups, apps, modern businesses
  • Psychology: Innovation, balance, clarity

Warm Red

  • Primary: #DC2626 (Bold Red)
  • Accent: #F87171 (Light Red)
  • Best for: Restaurants, entertainment, urgent services
  • Psychology: Passion, urgency, excitement

Minimal Black

  • Primary: #171717 (Near Black)
  • Accent: #737373 (Gray)
  • Best for: Minimalist brands, photographers, luxury services
  • Psychology: Elegance, sophistication, timelessness

Learn more about color psychology in web design.

Custom Color Picker (Pro Feature)

Pro users can create unlimited custom color combinations:

  1. Select “Custom Colors” during the wizard branding step
  2. Click the Primary Color picker to choose your main brand color
  3. Click the Accent Color picker for your secondary color
  4. Preview changes in real-time
  5. Use the hex code input for exact color values

Pro Tip: Your primary color should be your main brand color (used for buttons, headings, links). Your accent color provides contrast and is used for hover states and highlights.

How to Choose Custom Colors

Follow these best practices:

  • Ensure sufficient contrast – Test colors for readability with WebAIM’s Contrast Checker
  • Match your brand guidelines – Use exact hex codes from your style guide
  • Test on different screens – Colors appear differently on various devices
  • Consider accessibility – Minimum 4.5:1 contrast ratio for text

Selecting Typography

Font pairings are crucial for readability and brand personality. LaunchPad includes 4 professionally curated combinations:

Inter (Modern & Clean)

  • Heading Font: Inter
  • Body Font: Inter
  • Personality: Modern, clean, highly readable
  • Best for: Tech companies, modern businesses, apps
  • Why it works: Inter is a variable font designed specifically for screens

Playfair Display + Lato (Elegant & Classic)

  • Heading Font: Playfair Display (serif)
  • Body Font: Lato (sans-serif)
  • Personality: Sophisticated, elegant, traditional
  • Best for: Luxury brands, law firms, established businesses
  • Why it works: Serif headings + sans-serif body creates elegant contrast

Merriweather + Open Sans (Traditional & Trustworthy)

  • Heading Font: Merriweather (serif)
  • Body Font: Open Sans (sans-serif)
  • Personality: Trustworthy, readable, professional
  • Best for: Healthcare, education, government, nonprofits
  • Why it works: Both fonts prioritize readability and accessibility

Raleway + Roboto (Sophisticated & Modern)

  • Heading Font: Raleway (geometric sans-serif)
  • Body Font: Roboto (humanist sans-serif)
  • Personality: Clean, geometric, contemporary
  • Best for: Design agencies, startups, creative services
  • Why it works: Both fonts are geometric yet approachable

Explore Google Fonts to see these fonts in action.

Custom Font Selector (Pro Feature)

Pro users have access to all 1,400+ Google Fonts:

  1. Select “Custom Combination” during branding setup
  2. Search for your desired heading font
  3. Search for your body font
  4. Preview the combination
  5. Apply your selection

Typography Best Practices:

  • Limit font families – Use only 2 fonts (heading + body)
  • Ensure readability – Body text should be highly readable (16px minimum)
  • Create hierarchy – Headings should contrast with body text
  • Test loading speed – More font weights = slower page load
  • Match your brand – Fonts convey personality (playful, serious, modern, classic)

Learn about typography principles.

Your logo is the cornerstone of your brand identity. Here’s how to upload it:

During the Wizard:

  1. Click “Upload Logo” in the branding step
  2. Click “Select File” to browse your computer
  3. Choose your logo file
  4. Click “Open” to upload
  5. Preview how it looks in the header

After Site Creation:

  1. Go to Appearance → Customize
  2. Click Site Identity
  3. Click “Select logo” under Logo
  4. Upload or choose from Media Library
  5. Adjust Logo Width if needed
  6. Click “Publish” to save

Logo Requirements and Best Practices:

  • File Format: PNG (recommended for transparency), JPG, SVG
  • Recommended Width: 200-400px wide
  • Aspect Ratio: Horizontal logos work best (2:1 to 4:1 ratio)
  • File Size: Under 200KB for fast loading
  • Background: Transparent background (PNG) for flexibility
  • Colors: Should match your color scheme

Don’t Have a Logo? Consider these options:

  • Use text-based logo (site name in your chosen font)
  • Create a simple logo with Canva
  • Hire a designer on Fiverr
  • Use an online logo generator temporarily

Applying Branding in the WordPress Customizer

After completing the wizard, you can fine-tune your branding:

  1. Navigate to Appearance → Customize
  2. Look for the Theme Options panel
  3. Click Branding to expand the section

Here you can:

  • Change your color scheme
  • Switch font pairings
  • Update your logo
  • Access custom colors (Pro)
  • Choose custom fonts (Pro)

All changes preview in real-time on the right side. Click “Publish” when satisfied.

Where Your Branding is Applied

Your branding choices affect these site elements:

Primary Color:

  • Navigation links
  • Button backgrounds
  • Heading text
  • Link colors
  • Icon colors
  • Border accents

Accent Color:

  • Button hover states
  • Secondary buttons
  • Highlighted elements
  • Link hover states
  • Active menu items

Heading Font:

  • All heading levels (H1-H6)
  • Navigation menu items
  • Button text
  • Widget titles

Body Font:

  • Paragraph text
  • List items
  • Form inputs
  • Meta information
  • Footer text

Branding Consistency Tips

Maintain a cohesive brand across your site:

  1. Use colors consistently – Don’t add random colors to individual pages
  2. Stick to your fonts – Avoid changing fonts in different sections
  3. Create a style guide – Document your colors, fonts, and logo usage
  4. Test mobile appearance – Ensure branding looks good on all devices
  5. Check accessibility – Verify color contrast meets WCAG standards

Troubleshooting Branding Issues

Logo appears too large or small

Solution: Adjust logo width in Customize → Site Identity → Logo Width (recommended: 150-250px)

Colors aren’t applying everywhere

Solution: Some plugins may have their own color settings. Check individual plugin settings or use custom CSS:

/* Add in Appearance → Customize → Additional CSS */
.plugin-element {
	color: #YOUR-COLOR-HERE;
}

Fonts look different than preview

Solution: Clear browser cache and check that fonts loaded correctly in Inspect Element → Network → Fonts

Custom colors (Pro) not saving

Solution: Ensure you have an active Pro license in LaunchPad → Settings → Pro Settings

Conclusion

LaunchPad’s Branding System gives you professional design control without requiring design skills. Whether you use pre-defined schemes or create custom branding with Pro features, you can build a cohesive visual identity in minutes.

For more design guidance, explore WordPress design best practices or check out our guide on customizing homepage sections.

Ready to customize your branding? Navigate to Appearance → Customize → Theme Options → Branding and start designing!

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